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Artisan tying a silk ribbon around a gift box
Behind the scenes

Behind the gift box: ten hands, one ribbon

We walk you through the last step — the one where each box leaves the atelier with the knot it deserves.

By Yassine BenaliFebruary 28, 20265 min read

It starts at the packing table: a spool of wild satin, woven in Fez, and a pair of scissors that always cut to the same length — 74 cm. Not a standard measurement. It's the length that, once knotted, falls exactly to the edge of the medium box.

Ten pairs of hands

The satin lining, cut the day before, is laid in by Khadija. The inner carton is folded by Rachid. The label — printed on Fabriano paper in Casablanca — is fixed by Youssef. Hakima ties the ribbon. Five pairs of eyes, one for each step, before the box leaves the atelier.

  • 1 box in 400 gsm recycled cardboard
  • 1 satin lining woven in Fez
  • 1 ribbon of 74 cm hand-tied
  • 1 Fabriano card hand-printed
Close-up of a hand-tied satin knot

A badly tied box never leaves. If the knot leans, Hakima starts over. If the paper creases, we replace it. The box you receive is — we hope — exactly the one we meant it to be.

By Yassine BenaliAtelier lead